Making the Business Case for Analytics

5 Best Practices for Getting Approval

Business analytics help decision makers understand and improve their business. Nevertheless, it can be hard to make the case for investing in analytics solutions. In order to secure funding, you must demonstrate a business need and quantify the financial impact.

The following white paper lays out the best practices for constructing a business case across its main components:

  1. BUSINESS BENEFITS
  2. TOTAL COST OF OWNERSHIP
  3. TIME TO VALUE

It also identifies meaningful value metrics and customer examples across the following lines of business:

Hands
Sales & Marketing
Cogs
Supply Chain
Price Tag
Procurement
Tools
Services