8 Ways Birst Makes Your Attribution Simple and Clear

8 Ways Birst Makes Your Attribution Simple and Clear

Attribution analysis gives marketers a clear understanding of which combination of channels, events and content influence buyers, drive sales and deliver the best return on investment.

Attribution analysis gives marketers a clear understanding of which combination of channels, events and content influence buyers, drive sales and deliver the best return on investment.

This white paper provides a checklist of eight key capabilities for solid marketing attribution analysis, and shows how Birst performs in each area.

In this white paper you will learn:

  • What is attribution and why do you need it?
  • The different attribution models and when to use each for your business.
  • Why should you use Birst for analyzing attribution?
  • Choose the attribution model best suited for you.
  • Measure attribution across both offline and online channels.
  • Measure marketing’s impact on actual revenue, not just sales-reported bookings.
  • Determine marketing’s impact on sales productivity and sales velocity Use attribution to increase the lifetime value of customers.
  • Establish a single, trusted view of attribution.
  • Make marketing attribution easily and readily available to all across your enterprise.