The 2-Tier Business Intelligence Imperative

The 2-Tier Business Intelligence Imperative

As organizations evolve to assume more control over the customer lifecycle, the the need for customer insights to make informed business decisions necessitates a new level of analytical agility, speed and sophistication.

This paper outlines Birst’s perspective for the delivery of a next generation BI and data analytics platform that offers rapid, economical “self-service” analytics response to operational entities such as sales, marketing, services, and supply chain management, while providing deep analytic capabilities and compliance with enterprise data standards for consistency and data security.