Join Birst and guest speaker Forrester Research for an educational webinar discussing the latest evolution in sales and marketing, “Analytics to Revenue: The New Strategic Weapon for Business Growth”.
You’ll hear about the latest evolution in sales and marketing and how analytics is powering every stage of the customer lifecycle.
Birst clients, OpenDNS and Principal Financial, will also be joining us to share how they’ve used analytics to:
- Improve audience analysis/segmentation
- Predict which prospects have the greatest propensity to buy
- Accelerate deals through the pipeline
- Achieve greater sales/marketing alignment
- Drive revenue creation
VP, Principal Analyst
Forrester Research, Inc.
Chief Marketing Officer
Sr. Director, Revenue Marketing
Director, Client Resource Services
Principal Financial Group