Join Birst and guest speaker Forrester Research for an educational webinar discussing the latest evolution in sales and marketing, “Analytics to Revenue: The New Strategic Weapon for Business Growth”.
You’ll hear about the latest evolution in sales and marketing and how analytics is powering every stage of the customer lifecycle.
Birst clients, OpenDNS and Principal Financial, will also be joining us to share how they’ve used analytics to:
  • Improve audience analysis/segmentation
  • Predict which prospects have the greatest propensity to buy
  • Accelerate deals through the pipeline
  • Achieve greater sales/marketing alignment
  • Drive revenue creation
Laura Ramos

Laura Ramos
VP, Principal Analyst
Forrester Research, Inc.
Carl Tsukahara

Carl Tsukahara
Chief Marketing Officer
Courtland Smith

Courtland Smith
Sr. Director, Revenue Marketing
Jean Jennings

Jean Jenning
Director, Client Resource Services
Principal Financial Group