Why Phillips Pet Supplies Leverages the Birst BI Platform


Easily Share Data Analytics with Customers and Vendor Partners Using Birst’s Business Intelligence Solution

Birst customer, Phillips Pet Food Supply, is a premier pet food and pet supply distributor, servicing pet specialty markets all across the country. The company had purchased several distributorships over the last several years, and needed a BI platform to aggregate all of that data and drive self-services analytics to their customers and vendors.

According to Farzad Mesbahi, Phillips’ business intelligence manager, with the Birst BI platform, Phillips’ sales team now has visibility into top sellers to make product recommendations. Vendor partners have the capability to access Phillips’ data and share analytics with their customers to make informed purchasing decisions. Additionally, Phillips has been able to reduce expired products on hand and reduce overall days in inventory. Having the Birst BI Platform “solidifies their trust in us and establishes our position as an industry leader,” said Mesbahi.

Birst | Phillips Ped Food Supplies

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