Why CBS Interactive Chose Birst Embedded Analytics
Fast, Easy Data Visualization and Analysis with Birst Embedded Analytics
Birst customer, CBS Interactive, syndicates content and data to thousands of eCommerce sites worldwide in order to help their customers convert shoppers into buyers, but lacked a way to enable customers to visualize information about the products they were selling and the content CBS Interactive provided. Now, with Birst embedded analytics, customers are able to go into the CBS Interactive portal daily and utilize dashboards to create reports for important data analysis and make quicker, more informed decisions.
According to Kevin Hodgkins, director of software engineering, with Birst embedded analytics, they are able to create proof-of-concept data models and do deep, rich analysis across domains very quickly. “Something that in the past might have taken weeks to go through we can now do sometimes even an afternoon,” said Hodgkins.