How Birst’s Business Intelligence Solution Empowers RB to Drive Value
RB Grows Revenue by Scaling Analytics Across 22 Markets (78 Countries) with Birst Business Intelligence Solution
Birst customer, RB (Reckitt Benckiser), is a global, multi-national consumer goods company with a focus on health, hygiene and home products. In order to support rapid international growth, RB turned to the Birst business intelligence solution.
According to Darrell Stein, chief intelligence officer at RB, Birst’s cloud analytics platform has been essential with aiding them to drive hundreds of millions in revenue with sell-in/sell-out visibility.