Birst’s Business Intelligence Platform Empowers RB to Deliver Value from Enterprise Data
RB Grows Revenue by Delivering Analytics Across Company with Birst Business Intelligence Platform
Birst customer, RB (Reckitt Benckiser), is a global consumer packaged goods company operating in over 60 markets, manufacturing and selling a range of products in the health, hygiene and home space. In order to provide analytics capabilities to more people across the enterprise, RB turned to the Birst business intelligence platform.
According to Chris Michael, global director of digital technology at RB, Birst’s cloud analytics platform has been essential with aiding them to get more value from enterprise data analytics. RB has experienced the benefits of data analytics by running a series of programs based on business analytics tools from Birst which have resulted in “huge incremental revenue” and “significant performance improvements across the business.”