How Vertafore Used Birst to Create a Premium BI Product for the Insurance Ecosystem


Birst’s Business Intelligence Platform transforms data analytics for Vertafore

Overview: Vertafore is the leading provider of insurance software and technology, connecting independent brokers with carriers at every point of the distribution channel. With the foremost comparative rater in the US, Vertafore delivers real-time personal lines insurance ratings for 6,000 agencies (totaling more than 120 million quote transactions in 2015).

Problem: Leveraging its wealth of big data, Vertafore wanted to launch a premium data analytics product to provide agents and carriers with KPI visualization and competitive intelligence to help them manage against competitive threats.

Key Selection Criteria: A five-point evaluation framework was established, with each proof point scored independently: 1) Front-end customer experience, big data visualizations & data exploration, 2) Data ingestion, data modeling and semantic layer, 3) Secure single sign-on and multi-tenancy, 4) Low infrastructure, hardware and implementation costs, and 5) Economic model, business, legal and partnership terms. Birst’s modern cloud architecture fit these criteria perfectly.

Birst Results: Vertafore Analytics was launched to positive feedback, with customers gaining greater awareness of Vertafore’s wealth of business intelligence and how data analytics improves decision making. By delivering sophisticated analytics visualization, as opposed to raw data, Vertafore has been able to position the product as a premium offering.

Birst Vertafore Case Study

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“Vertafore Analytics provides a common ground between both business and technical users and provides a vehicle for insight in whatever format users want … with one version of the truth…the whole Birst infrastructure and technology behind the scenes supports our complex needs while presenting a simplified yet powerful user experience.”
— Monica McCool
Senior Product Manager, Vertafore Analytics

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