Thomsons Online Benefits Embeds Birst Cloud BI For Analytics On Benefit Management

New Darwin™ Analytics Centre Uses Embedded Analytics To Provide HR Professionals With Global Insight Into Benefit Spending

San Francisco, CA, – 

Birst, the global leader in Cloud BI and Analytics for the Enterprise, today announced that its Embedded BI capabilities are supporting the new Darwin™ Analytics Centre from Thomsons Online Benefits. Thomsons, the SaaS provider of global benefits and employee engagement software, uses Birst to offer its clients global insight into their benefits spending investments. With this new solution, Thomsons helps companies measure the effectiveness of reward programs across multiple countries, using information to tailor benefits strategy and enhance talent attraction and retention.

Darwin Analytics Centre enables HR professionals to make faster and smarter decisions on their global benefits spending – a significant investment of about 22 percent of salary budgets. It offers trend analysis and correlations to measure the value and uptake of specific benefits by different employee demographics. Through the platform, Reward Directors can instantly see global, regional and local benefit data displayed directly on their online dashboards using embedded BI and visualization.

Brenden Mielke, Director of Product Management at Thomsons Online Benefits, said, “HR professionals hold huge amounts of employee data but, until now, have struggled to unlock useful insights and trends to help them gain greater ROI from their reward programs. Birst helps us provide data on the take-up of benefits to clients in a format that is easy to understand, yet comprehensive enough to cover global, regional and local trends. We are helping our clients gain greater cost control of their benefits programs, ultimately helping to improve employee engagement, as staff adopt and appreciate the benefits that matter to them.”

Richard Neale, Director of EMEA Marketing at Birst, said, “Spending on people is one of the biggest areas of investment for companies of all sizes, and making this spending as efficient and data-driven as possible is essential for HR teams. Providing insight into how benefits programs deliver value is one area that HR Directors can immediately take advantage of, both for their own decision making and for informing their companies’ wider talent and staffing strategies.”

By using Birst as its analytics engine, Darwin Analytics Centre provides visually compelling information and greater insights to HR teams, so they can automate the administration of their benefits programs, control their costs, increase employee engagement, and manage potential risks.

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About Birst

Birst is the global leader in Cloud BI and Analytics for the Enterprise. The company helps organizations make thousands of decisions better, every day, for every person. Birst’s patented 2-tier data architecture and comprehensive BI platform sits on top of all of your data, to unify, refine and embed data consistently into every individual decision – up and down the org chart. Thousands of the most demanding international businesses trust Birst Cloud BI to make metric-driven business execution a reality. Learn more at and join the conversation @BirstBI.

Media contacts:

Steve Bauer
Birst, Inc.
650.670.7135 (m)

Georgina Baker
+44 (0)1635.887.696