PPL Implements Birst For Cloud-Based Analytics On Music Rights And Licensing
Birst Networked Business Analytics Platform provides on-demand insights to business users in not-for-profit music licensing organisation
London, UK, –
Birst, an Infor company and a leader in Cloud Business Intelligence (BI) and Analytics for the Enterprise, today announced that music licensing company PPL (Phonographic Performance Ltd) has implemented Birst’s cloud-based networked business analytics platform. Using Birst, PPL will roll out increased levels of on-demand analytics to users across the business, based on a new centralised data model.
Prior to implementing Birst, business users’ access to analytics was limited by the volume and complex nature of PPL’s data, held across multiple systems. Analytics was delivered through several solutions, with frequent duplication of data and the need to often reconcile statistics across solutions.
The Insight & Innovation team at PPL decided on Birst as the most appropriate solution for deploying analytics that could bring together multiple sources of data into solutions that can be used by multiple people across the business, on demand.
“Our approach to data is changing – we are now gathering more types and volumes of data than ever before, which gives us great opportunities to leverage it for insight, but only if we can empower business users to quickly and flexibly analyse it at scale,” said Matt Phipps-Taylor, Head of Insight & Innovation, PPL. “At the same time, as a not-for-profit, we have to do this cost-effectively. Birst’s cloud model allows us to be fast and agile in the way we develop and deliver analytics, so that we can put more focus on the quality of the insight users can gain from our data and spend less time on the task of managing and manipulating it.”
The implementation at PPL combines Birst with Amazon Redshift, a cloud-based data warehouse service that can host large volumes of data. With this combination, PPL can bring together many sources of data to centrally analyse with Birst, while benefiting from the value and scalability of cloud-based storage.
“Making it easy for business users to access analytics is something that companies of all sizes are looking to achieve,” said Brad Peters, Senior Vice President and General Manager of Birst. “Birst’s cloud-based networked business analytics platform helps business users transform raw data into connected insights quickly and effortlessly. Further, we enable people to extend their analytics, data models and visualizations through a seamless, networked integration of data and analytics deployments across their organizations.
PPL is the organisation that licenses music when it is broadcast or played in public and then ensures that the musicians and record companies involved get paid fairly as a result. £212.1 million was collected in the UK and internationally in 2016 and over 92,000 performers and record companies received payment.
About Birst, an Infor Company
Birst is an advanced networked business analytics platform. Organizations can achieve a new level of trusted insight and decision making by connecting their data and people via a network of analytics services. Birst scales from individuals to the enterprise in a manner that is smart, connected, and scalable. Learn more at www.birst.com.
Infor builds business software for specific industries in the cloud. With 16,000 employees and more than 90,000 customers in over 170 countries, Infor software is designed for progress. To learn more, please visit www.infor.com.
Founded in 1934, PPL is the UK music industry's collective management organisation (CMO) for tens of thousands of performers and record companies. We license recorded music in the UK when it is played in public (shops, bars, nightclubs, offices etc.) or broadcast (BBC, commercial radio, commercial TV etc.) and ensure that revenue flows back to our members. These include both independent and major record companies, together with performers ranging from emerging grassroots artists through to established session musicians and influential festival headliners.
PPL has a market-leading international collections business, with 83 agreements in place across 39 countries, helping members to maximise their revenue when their repertoire is played overseas. We collected £212.1 million in the UK and internationally in 2015 and paid over 92,000 performers and record companies.
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