MDSi Chooses Birst to Make Data-Driven Decisions that Propel Business Performance

San Francisco, CA, – 

Birst, the global leader in cloud BI, today announced that MDSi, Inc., a leading supplier of telecom, cable, voice, and data hardware, services and programs, is deploying Birst’s BI platform to quickly analyze and report on performance metrics to better serve its customers and gain a competitive advantage. With Birst’s cloud-based BI platform, everyone across MDSi’s organization will have the ability to make quick, intelligent business decisions that boost sales performance, improve customer experience and increase operational efficiency.

Committed to providing tailored technology solutions for telecom, cable and data center infrastructure environments, MDSi’s fast-growing business demanded full-suite BI capabilities so they could analyze multiple data sources and access actionable business insights. MDSi selected Birst because of its patented 2-tier data strategy that delivers ease of use, agility, and trusted analytics for multiple use cases throughout the organization, as well as the team’s commitment to customer success.

“At MDSi we believe that leveraging business intelligence across the entire organization is crucial to better serving our customers and outperforming our competition, yet our IT staff was overburdened with reporting requests,” said Shannon Payne, Vice President, Operations and Application development, MDSi. “With Birst, we can now quickly access insights that have the power to improve business, while minimizing the extraneous resources dedicated to creating reports. Birst is helping us define the business value of customer analytics and develop the best BI strategy to meet our needs and the needs of our customers.”

Prior to deploying Birst, MDSi relied on a complicated Excel analysis that required a team of data analysts to pull together reports on a daily, weekly, monthly and quarterly basis. With Birst, MDSi can now operationalize more data, faster and deliver insights gained by automating combinations of data from multiple sources.

“Today’s winners are using data to gain a competitive edge and drive faster business execution, which is why we’re excited that MDSi chose Birst’s cloud-based BI platform to deliver on its business goals,” said Brad Peters, chairman and chief product officer, Birst. “Equipped with Birst’s platform, MDSi now has the power to make better business decisions, every day at every moment.”

About MDSi
MDSi provides proprietary asset intelligence SaaS system and corresponding services solutions for telecom, cable, and data center companies to reduce capital and operating expenditures. MDSi programs couple asset purchase and deployment requirements with asset lifecycle management to achieve ongoing cost avoidance, while simultaneously streamlining technology deployments and operations management. Learn more at

About Birst
Birst is the global leader in Cloud BI and Analytics. The company helps organizations make thousands of decisions better, every day, for every person. Birst's patented 2-tier data architecture and comprehensive BI platform sits on top of all of your data, to unify, refine and embed data consistently into every individual decision—up and down the org chart. Thousands of the most demanding international businesses trust Birst Cloud BI to make metric-driven business execution a reality. Learn more at and join the conversation @birstbi.

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For more information, contact:
Stacey Burbach
Birst, Inc.