Birst Partners with Traction on Demand to Advance Cloud BI Initiatives

San Francisco, CA, – 

Birst, the global leader in Cloud BI, and Traction on Demand, a cloud consulting and software development firm, announced a partnership to deliver Birst’s enterprise-ready business intelligence (BI) platform to organizations throughout North America. Traction’s expertise in BI and cloud implementation services, combined with Birst’s powerful Cloud BI platform, will bring the benefits of agile BI to enterprise organizations, allowing businesses to maximize efficiencies, eliminate redundancies, and ultimately increase ROI.

“Traction has deep knowledge and experience in the business intelligence industry, extending from the executive team throughout the company. It was important for us to find a cloud-based BI solution that could address the current needs of our customers, offering capabilities from data discovery to enterprise analytics. As we evaluated solutions in the marketplace, Birst’s innovative platform, future direction and shared customer values, all underscored that Birst was the clear choice for us. Both Traction and Birst believe there are core data principles to providing a dependable BI solution, and this shared belief has led us to this partnership,” said Keith Metcalfe, VP Data Intelligence at Traction on Demand.

Deployed in the cloud or on-premise, Birst’s agile BI platform delivers accurate, actionable content in an intuitive, self-service environment, allowing users to combine data from multiple sources to get answers to their most pressing business questions fast. By delivering the Birst platform to customers, Traction is helping organizations rely on one platform for a comprehensive view of their business across all enterprise cloud applications, including Salesforce, NetSuite, Marketo and others, for data consistency and lower development costs.

“Traction does not take technology partnerships lightly. Our number one objective is to recommend, implement and support best of breed solutions for our clients. Birst is the proven leader in Cloud BI and we believe this relationship will benefit Birst and Traction, and most importantly, our customers,” said Chris Peacock, VP Strategic Partnerships at Traction on Demand.

“By prioritizing customers’ demands for efficiency, together Traction and Birst are delivering on a joint commitment to help business users act on their data more effectively to make more informed, data driven decisions. Traction’s experience in data governance, cloud-based data integrations and migrations, and demonstrated success as a cloud implementer, makes the company an ideal partner for Birst. We’re thrilled that Traction has joined the Birst Alliance Program,” said Sharon Gordon, Vice President of Birst Alliances and Technology Partnerships.

For information about the Birst Alliances partner program, visit

About Traction on Demand
There are countless organizations in the world that are happy to get started on tasks without asking “why”. Chances are, half the time things will work out. At Traction we like to ask why. Why do our clients need our help? Why do we need to include this piece of functionality? Tractionites are empowered to be curious. We think freely, and most importantly, ask why – because we care about the outcome. We want to participate in solutions. We want to add value beyond execution. Why? Because you will come back for more. It will result in a fun project. You will refer us. We will feel proud.

About Birst
Birst is the only enterprise-caliber Business Intelligence platform born in the cloud. Less costly and more agile than Legacy BI and more powerful than Data Discovery, Birst is engineered with an automated data warehouse and rich, visual analytics, to give meaning to data—all types and sizes. Coupled with the agility of the cloud, Birst gives business teams the ability to solve real problems. Fast. Find out why Gartner named Birst a Challenger in its most recent BI Magic Quadrant and why thousands of businesses rely on Birst for their analytic needs. Learn to think fast at and join the conversation @birstbi.

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For more information, contact:
Stacey Burbach
Birst, Inc.

Chris Peacock
VP of Strategic Alliances
Traction on Demand