Birst Expands Into Canada, Appoints Jim Broadley as Country Manager

Former Information Builders and MicroStrategy Executive to Accelerate Next Stage of Growth in Canadian Analytic Market

San Francisco, CA and Toronto, – 

Birst, the global leader in Cloud BI and Analytics, today announced it is expanding its presence into Canada with the appointment of business analytics veteran Jim Broadley as country manager. The announcement strengthens and accelerates Birst's growth by adding a proven leader in the Canadian Business Intelligence market.

Birst enables companies to make more intelligent business decisions by unifying, refining and embedding data into every decision across an organization. With its unique 2-tier analytics technology, customers can combine centrally managed enterprise data with decentralized user-generated data to deliver a unified view of the entire organization.

"We see a lot of growth potential in expanding Birst’s Cloud offerings to regions such as Canada, where organizations are turning to SaaS solutions to harness data issues and drive faster time to value,” said David Dyer, vice president of worldwide sales at Birst. “Jim's track record and skills are perfectly suited to grow our presence in this region. He is highly solutions oriented, with a deep understanding of customer needs, and he is a great addition to our leadership team.”

Broadley oversees direct sales and Canadian marketing and alliance partnerships for Birst Canada. He brings a successful track record of building high-growth companies in enterprise software segments such as business intelligence, big data and data warehousing.

Broadley joined Birst from Information Builders, where he led the Enterprise Accounts team in Canada. Previously, he built MicroStrategy's presence as Canadian country manager. He led Sales, Marketing, Services and Alliances and helped grow the business from $2.5 million to more than $20 million in revenues.

As Client Services Director of Business Intelligence & Data Warehousing for Oracle Canada, Broadley spearheaded data warehousing and decision support sales for some of Oracle Canada's largest accounts. Broadley also has held sales leadership positions at SAP, EMC, Pyramid Technology Corporation and GE Capital ITS.

"This is a great opportunity to join a fast-growing company at the inflection point in data analytics, where clients are turning to cloud-based solutions for faster time to value,” Broadley said. “The positive response I'm already seeing from Canadian CIOs reaffirms that Birst is well positioned to capitalize on these trends, given its passion and focus around Cloud, BI and Big Data, and track record helping customers achieve rapid time to value."

Birst Canada is based in Toronto.

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About Birst

Birst is the global leader in Cloud BI and Analytics. The company helps organizations make thousands of decisions better, every day, for every person. Birst's patented 2-tier data architecture and comprehensive BI platform sits on top of all of your data, to unify, refine and embed data consistently into every individual decision – up and down the org chart. Thousands of the most demanding businesses trust Birst Cloud BI to make metric-driven business execution a reality. Learn more at and join the conversation @BirstBI.


For more information, contact:

Steve Bauer
Birst, Inc.
650.670.7135 (m)

Stacey Burbach
Birst, Inc.