Tag: RB

CPG Leader Outmaneuvers the Competition with Global Governance and Local Data Insights

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“Digital transformation is coming to the CPG business,” says Darrell Stein, CIO of Reckitt Benckiser, a multinational consumer packaged goods company based in the UK with 2014 revenues of £8.8 billion. Focused on health, hygiene and home products, RB’s portfolio of brands includes Calgon, Clearasil, Lysol, French’s Mustard and Vanish. With operations in 60 countries and sales in almost 200 countries, RB is a top-five CPG company, going head-to-head against other global CPG giants in a brutally competitive market.

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