Tag: Marketing

Wake Up and Smell the Coffee: IoT Data Creates New Opportunities for Marketers

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As I blogged about earlier this week, today’s “networked BI” platforms make it easier than ever to integrate data generated by the Internet of Things (IoT) into enterprise environments. Advanced 2-tier BI platforms plug into centrally managed data sources – data warehouses, data lakes, business applications, and big data – and seamlessly unify them with data generated by decentralized teams throughout the organization. Repositories collecting data from IoT devices are just another data source, although the fact that they are generally unstructured creates additional challenges in making these data sources analytic ready. After the data is refined and business rules are added, the combined data is ready to be used.

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Oh! The Places You’ll Go –– When You’re a Data-driven CMO

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I’m normally not much of a Dr. Seuss guy. Frank Underwood, sometimes. I even have my Al Swearengen moments. But when I recently read that a new Dr. Seuss book had been discovered 24 years after his death, it reminded me: in the Golden Age of Data, CMOs are on a career journey that is epic. Fantastical. Even a little Seussical. Let me explain.

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Why the CMO Just Might Be Your Next CEO

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What’s the most important thing for a CEO to know? It’s not what Jack Welch told you.Today, with customer experience the defining element of corporate failure or success, the most important domain for a CEO to master is knowing your customer.

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How To Apply Big Data To Deliver Big Business Value

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Metrics and big data will propel today’s marketing leaders toward success. While the notion of the metrics-driven CMO is well-understood, marketers still struggle with how to apply big data to deliver big business value. To do so successfully, they must expand their point of view beyond marketing activities and center campaigns around their customers and their buying processes.

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Interview with Carl Tsukahara, CMO – Birst

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  1. Could you tell me a little about your background and how you came to be the CMO at Birst?

As the Chief Marketing Officer at Birst, I am responsible for all global marketing strategy and execution, including product marketing, corporate communications, lead development and go-to market strategies. I have worked in Silicon Valley for more than 25 years, and most recently, was Executive Vice President of Marketing and Products for Evolv, a category leader in delivering predictive analytics for customer service, sales and human capital performance. At Evolv, I drove explosive market awareness and product innovation, leading to the acquisition of Evolv by Cornerstone On Demand.

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5 Best Practices for Calculating Marketing Attribution

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Today, Birst announced its multi-touch attribution support – now part of the Birst Marketing Analytics Accelerator. With this new capability, Birst is delivering a complete solution for marketers who want to better understand which combination of channels, campaigns and events influences their buyers and, ultimately, leads to new sales and revenue retention.

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