Tag: Information Architecture

3 Steps for Designing Marketing Analytics Dashboards to Drive Better Decisions

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Marketing analytics is a developing discipline that has real potential to affect how companies perform over time. Technology and market research firm Forrester Research predicts that companies will increase their investments in data and analytic technologies during 2016 to gain better insights and improve decision making. However, only 29% of enterprise architects surveyed as part of this research thought that their companies currently did a good job utilizing their data.

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