Data is becoming so critical to all business processes today. Making use of the data that we create as part of marketing to customers should help us all do a better job. But this is not just “our” data.
In my last blog post, I looked at the potential impact that the General Data Protection Regulation (GDPR) will have on marketing teams. In this post, I’ll go through how the new regulation may affect your overall approach to using data and how to prevent the regulation from negatively affecting you.
In May 2018, the European Union will bring a new set of regulations into force on data privacy. The regulations have been discussed for years and will replace the current rules that are in the Data Protection Directive in the EU (the UK will need to adhere to this for any transfer of data from the EU).