Adding analytics to your product can be a difficult proposition. I know, because I’ve been there. As a product owner, I gained a lot of experience launching embedded data products, and frankly, made a number of mistakes along the way before finally getting it right. Fortunately, I took good notes and eventually came up with techniques to avoid the pitfalls common to most data product owners.
Last week, Birst announced its new Embedded BI program specifically designed for software companies looking to differentiate their products by turning data into a strategic service for their customers. Paul Staelin, Birst’s Chief Customer Officer, shares his thoughts on this new program below. Here are a few interesting details we wanted to share:
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