Tag: data analytics

Analytics Success Starts With Value-Based Design

[This is the first in a series of blogs on the Birst Value-Based Design (VBD) process. This installment focuses on identifying the top metrics for any analytics deployment, and future blogs will cover other aspects of the VBD process.]

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Data-Driven Marketers: 5 Trends to Keep Top of Mind

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As the growing emergence of data analytics and multiplying channels transform marketing, there is an increasing opportunity to develop more creative, strategic and effective data-driven marketing strategies. But as new trends emerge, marketing teams will be challenged to decipher which ones they should chase and which ones they should watch with caution. For modern marketers looking to formulate forward-thinking strategies, here are the top five marketing trends you should keep tabs on over the coming months.

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