Tag: Dashboards

Improve your company’s bottom line with analytics

The explosion of data in the financial services industry is creating new opportunities for business intelligence and analytics. At the same time, this explosion presents significant challenges. Over 2.7 zettabytes of data exist in the digital universe today. Every day, financial services companies seek to use these massive volumes of data to increase margins, reduce risk, boost customer satisfaction, and win in a globally competitive marketplace.

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3 Steps for Designing Marketing Analytics Dashboards to Drive Better Decisions

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Marketing analytics is a developing discipline that has real potential to affect how companies perform over time. Technology and market research firm Forrester Research predicts that companies will increase their investments in data and analytic technologies during 2016 to gain better insights and improve decision making. However, only 29% of enterprise architects surveyed as part of this research thought that their companies currently did a good job utilizing their data.

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