Tag: CMO

Oh! The Places You’ll Go –– When You’re a Data-driven CMO

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I’m normally not much of a Dr. Seuss guy. Frank Underwood, sometimes. I even have my Al Swearengen moments. But when I recently read that a new Dr. Seuss book had been discovered 24 years after his death, it reminded me: in the Golden Age of Data, CMOs are on a career journey that is epic. Fantastical. Even a little Seussical. Let me explain.

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Why the CMO Just Might Be Your Next CEO

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What’s the most important thing for a CEO to know? It’s not what Jack Welch told you.Today, with customer experience the defining element of corporate failure or success, the most important domain for a CEO to master is knowing your customer.

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