Tag: Carl Tsukahara

How To Apply Big Data To Deliver Big Business Value

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Metrics and big data will propel today’s marketing leaders toward success. While the notion of the metrics-driven CMO is well-understood, marketers still struggle with how to apply big data to deliver big business value. To do so successfully, they must expand their point of view beyond marketing activities and center campaigns around their customers and their buying processes.

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Interview with Carl Tsukahara, CMO – Birst

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  1. Could you tell me a little about your background and how you came to be the CMO at Birst?

As the Chief Marketing Officer at Birst, I am responsible for all global marketing strategy and execution, including product marketing, corporate communications, lead development and go-to market strategies. I have worked in Silicon Valley for more than 25 years, and most recently, was Executive Vice President of Marketing and Products for Evolv, a category leader in delivering predictive analytics for customer service, sales and human capital performance. At Evolv, I drove explosive market awareness and product innovation, leading to the acquisition of Evolv by Cornerstone On Demand.

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