Last month I talked about how the initial high of being able to capture and manipulate large volumes of data is fading and that we are collectively looking toward what is coming next. A significant part of this is a shift toward realizing the value of data quickly and intuitively. The possibilities that were once hidden deep within mountains of data, are just now being uncovered in ways that deliver competitive advantage. I believe one of the massive challenges still facing today’s businesses is around identifying the information that is valuable and turning it into ways that any stakeholder, whether business user or data analyst, can use it to maximize productivity. The biggest question related to the end goal is which path you take to get there.
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