I am pleased to announce that Birst has extended its partnership with Amazon Web Services by launching a European-based public cloud offering hosted in Ireland. This means we are now able to offer businesses a choice of where their data is hosted, which is an advantage for our European customers.

As companies seek to make data-driven decisions, access to data is significantly changing the business landscape. Organisations are looking to use the assets they have available by using the right tools to make sense of their data. We can help our customers to manage, manipulate, analyse and present large volumes of data in the cloud.

According to Gartner*, “Cloud BI is becoming more acceptable as a deployment option, with 45% of respondents to Gartner’s BI and analytics platform Magic Quadrant survey (compared with approximately 30% for each of the last four years) saying they would put their mission-critical BI in the cloud. BI vendors with cloud offerings are moving toward meeting critical market requirements for governed business-user-friendly platforms and to deliver strong product functionality, positive customer experiences and high business value to customers. Increasingly, traditional on-premises vendors are also prepared to support cloud BI. This is a significant shift, indicating that 2014 may be a tipping point for cloud adoption as data gravity shifts to the cloud. While most BI vendors now have a cloud strategy, many leaders of BI and analytic initiatives do not have a strategy for how to combine and integrate cloud services.”

In addition, I am proud to say that we have continued to drive the rapidly expanding market for cloud-based business intelligence in Europe by signing 17 new partners across Belgium, Denmark, Finland, Germany, Netherlands, Sweden and the UK. I can also report that we have impressively grown our European customer base within the last year, adding companies such as Financial Times, Reckitt Benckiser, Argus Media, Dialogue Communications, Itsu Sushi and EAT.

On top of this we have expanded our UK team significantly over the past 12 months. We have welcomed colleagues to the company’s HQ in Woking, England, to the roles of sales, professional services, customer success managers, partner managers, solution engineers and marketing.

All in all, we have been busy!

*Gartner, Magic Quadrant for Business Intelligence and Analytics Platforms, Rita Sallam, Joao Tapadinhas, Josh Parenteau, Daniel Yuen, Bill Hostmann, February 20, 2014.