Marketing, Data and GDPR – What You Need to Know

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In May 2018, the European Union will bring a new set of regulations into force on data privacy. The regulations have been discussed for years and will replace the current rules that are in the Data Protection Directive in the EU (the UK will need to adhere to this for any transfer of data from the EU).

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Birst Partner Awards 2016

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At our recent Birst FORWARD conference, I had the distinct pleasure of announcing the winners of our 2016 Partner Awards. Here is a brief rundown of our winning partners:

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Making Marketing Data-Driven? How to Deal with the Emotional Side

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Over the past twelve months, we have seen seismic changes in the political and business landscape. The votes for Brexit in the UK and for Donald Trump in the US have been used as proof that we are entering a “post-truth” economy, where expertise is devalued compared to feelings and intuition.

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