GDPR Matters – the many ways of looking at data

Data is becoming so critical to all business processes today. Making use of the data that we create as part of marketing to customers should help us all do a better job. But this is not just “our” data.

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Making decisions with data – finding a practical role for Machine Learning

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Machine Learning has gone from a niche area of technology to being the savior of companies across multiple industries. Others see it as a technology that is overhyped and doesn’t deliver. Indeed, the Gartner Hype Cycle for Emerging Technologies has Machine Learning, or ML, at the Peak of Inflated Expectations. This is where technologies end up when there are huge amounts of attention and marketing exuberance on display but not necessarily the results to show adoption.

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How to Reduce Your GDPR Headache

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In my last blog post, I looked at the potential impact that the General Data Protection Regulation (GDPR) will have on marketing teams. In this post, I’ll go through how the new regulation may affect your overall approach to using data and how to prevent the regulation from negatively affecting you.

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Irish Tech News Podcast – Richard Neale, Birst Director of EMEA Marketing

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In this podcast interview with Ronan Leonard of Irish Tech News, Richard Neale, Birst Director of EMEA Marketing, discusses how Birst’s cloud-based, business analytics platform enables people to extend their analytics, data models and visualizations through a seamless, networked integration of data and analytics deployments across their organizations.

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