Making decisions with data – finding a practical role for Machine Learning

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Machine Learning has gone from a niche area of technology to being the savior of companies across multiple industries. Others see it as a technology that is overhyped and doesn’t deliver. Indeed, the Gartner Hype Cycle for Emerging Technologies has Machine Learning, or ML, at the Peak of Inflated Expectations. This is where technologies end up when there are huge amounts of attention and marketing exuberance on display but not necessarily the results to show adoption.

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How to Reduce Your GDPR Headache

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In my last blog post, I looked at the potential impact that the General Data Protection Regulation (GDPR) will have on marketing teams. In this post, I’ll go through how the new regulation may affect your overall approach to using data and how to prevent the regulation from negatively affecting you.

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Irish Tech News Podcast – Richard Neale, Birst Director of EMEA Marketing

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In this podcast interview with Ronan Leonard of Irish Tech News, Richard Neale, Birst Director of EMEA Marketing, discusses how Birst’s cloud-based, business analytics platform enables people to extend their analytics, data models and visualizations through a seamless, networked integration of data and analytics deployments across their organizations.

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Marketing, Data and GDPR – What You Need to Know

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In May 2018, the European Union will bring a new set of regulations into force on data privacy. The regulations have been discussed for years and will replace the current rules that are in the Data Protection Directive in the EU (the UK will need to adhere to this for any transfer of data from the EU).

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