Analytics Success Starts With Value-Based Design

[This is the first in a series of blogs on the Birst Value-Based Design (VBD) process. This installment focuses on identifying the top metrics for any analytics deployment, and future blogs will cover other aspects of the VBD process.]

Read More


GDPR Matters – the many ways of looking at data

Data is becoming so critical to all business processes today. Making use of the data that we create as part of marketing to customers should help us all do a better job. But this is not just “our” data.

Read More


Making decisions with data – finding a practical role for Machine Learning

article image
Machine Learning has gone from a niche area of technology to being the savior of companies across multiple industries. Others see it as a technology that is overhyped and doesn’t deliver. Indeed, the Gartner Hype Cycle for Emerging Technologies has Machine Learning, or ML, at the Peak of Inflated Expectations. This is where technologies end up when there are huge amounts of attention and marketing exuberance on display but not necessarily the results to show adoption.

Read More


How to Reduce Your GDPR Headache

article image
In my last blog post, I looked at the potential impact that the General Data Protection Regulation (GDPR) will have on marketing teams. In this post, I’ll go through how the new regulation may affect your overall approach to using data and how to prevent the regulation from negatively affecting you.

Read More