Today, Oracle OpenWorld winds down in San Francisco. It was a week full of notable quotes from Larry Ellison, such as:

“On-premises computing is not going to vanish. Even if on-premises computing eventually becomes a smaller piece of the pie than cloud computing, there’s going to be a long period of transition.”

And …

“We’re standards-based, and because we’re compatible — our cloud is compatible to what you have on premise — it’s very easy to lift and shift. It’s very easy to take workloads you already have, databases you already have, and move them to the cloud.”

migrate_cloudBIThe cloud software that really isn’t

Last year, Oracle announced that its flagship business intelligence product, Oracle Business Intelligence (OBI), was available in the cloud. This year at OpenWorld, Oracle continues to get onto the cloud, announcing a cloud infrastructure offering, albeit nine years after Amazon did.

But here’s the rub: enterprises want the superior performance and agility of cloud based analytics software. However, “lifting and shifting” databases to the cloud – the data that users will want to analyze with the BI application – is not the trivial task Ellison infers. It’s a long, painful and expensive process. Worse still, after Oracle BI Cloud Service customers spend significant resources moving data to the cloud, the cloud-based Oracle BI analytic application offers the same functionality as the on-premise enterprise version.

That’s not real cloud BI. That’s legacy architecture with a browser pasted on top, representative of the magical thinking Oracle invokes liberally in its cloud marketing rhetoric.

Choosing an enterprise cloud BI and analytics platform

Consider Gartner’s commentary on Oracle in its February 2015 Magic Quadrant for BI and Analytics Platforms report:

“Customers rate Oracle near the bottom across all customer experience measures. Complexity and cost of product line are sources of customer concern. Difficulty of use, development and administration, low product quality and quality of support are primary challenges noted by reference customers.”

By contrast, in its May 2015 Critical Capabilities for BI and Analytics Platforms report, Gartner said of Birst:

“Birst received among the highest marks for ease of use across all use cases for vendors… Its data access and management layer (enabling lightly skilled IT users to deploy Birst) is a key reason …as well as for its top scores for a centralized BI provisioning use case.”

“Birst received the highest scores of any vendor in this report for its customer service.”

Turn off OBIEE, turn on Birst

Instead of “lifting and shifting” gigantic volumes of data to the cloud as part of an Oracle Business Intelligence Enterprise Edition (OBIEE) conversion, many companies see an opportunity to break their contentious relationship with Oracle’s technology and organization to embrace true, cloud-based BI from Birst. Built for the cloud, and built to give businesses the freedom to explore their own data, wherever it resides, Birst enables new levels of collaboration and agility while maintaining data integrity and governance.

To reiterate, when you migrate from OBIEE to Birst, you do not need to “lift and shift” your secure, governed data; it stays right where it is today. That is how we can offer a proven, rapid 14-week migration program from OBIEE to Birst. Contact a Birst Migration Specialist today and schedule a free POC (proof of concept) by clicking here. And join the conversation on Twitter @BirstBI. Thanks.