Those of us old enough to remember the eponymous Wimpy from Popeye know that expression well. It stood in stark contrast to our parents’ admonishment to “never put off for tomorrow what you can do today.”

Like the unmade bed and uncut yard of my youth, your business has challenges that should be addressed today. Unlike my bed and yard, the failure of addressing those today likely means more than a profanity-laced tirade from your parents about how ungrateful you are!

Understanding which markets represent the best prospects for immediate and sustainable return or which subscribers represent attrition risk will materially impact your business not only today, but tomorrow.

So, you begin the process of doing today what you might like to put off until tomorrow. And in doing so, you run across the Enterprise Software equivalent of Wimpy, who promise you results tomorrow for a million dollar contract today.

And you accept that. Not because it make sense, but because we’ve been conditioned to think of the journey to better understanding our business consists of large consultancies, buzzwords, IT personnel who can’t make it a priority today, etc.

What our customers have found is that there IS an alternative to Wimpy analytics. They’ve chosen Birst because of our messianic devotion to time-to-value. In fact, their reviews of Birst catapulted us to the Challenger’s Quadrant in Gartner’s 2013 MQ , rating our product , sales experience, support and business value among the best of this year’s 38 entries.

So, if you’re hungry for insight into your business TODAY give us a shout. We’ll be happy to help you quickly prioritize your wish list and focus on delivering high-value results in weeks, all while building the foundation for future “I need it now” insights into your business.

Now, how about that hamburger?