Does this sound familiar? Your intuition tells you an investment in analytics is likely due. You’re a growing SaaS business with an amazing solution and looking to optimize your company for long-term growth and success. And, while you have a talented team of analysts who perform gold medal-worthy gymnastics with Excel to keep your executive staff updated on the health of your business, you can’t seem to prioritize an analytics project over investing, say, in a Configure-Price-Quote tool for your sales team or an incentive compensation management system.
Every day you put off that investment in analytics is another day your competitors are further distancing themselves from you.
Don’t believe me?
Consider Netflix. Armed with a veritable treasure chest of information about customer behavior, Netflix is redesigning how to deliver content to increase their readership (or in this case viewership). They are literally writing their Emmy Award Winning series, “House of Cards,” based on how their customers view each episode.
If you’re a SaaS business and you’re not “all in” on analytics, now is the time to change that. Every single click of user interaction with your application is pure gold. And, integrating that click data with your CRM, your support ticket app(s), your product management teams and your finance teams will deliver that gold to your bottom line.
Analysts opine that for every dollar a company like Netflix or Facebook invests in analytics at least a 3 dollar return is generated.
Use analytics to build a more holistic view of the relationship you have with your customers now, and increase the valuation of your company tomorrow.
If this describes you or your company, it’s time to take action. Think Fast…with Birst.