Category: Uncategorized

High Marks for Birst in Gartner’s Critical Capabilities Study

article image

If you’ve ever wondered about the data behind all those dots in Gartner’s Magic Quadrant for BI and Analytics, your curiosity is about to be satisfied. In their newest research paper, “Critical Capabilities for Business Intelligence and Analytics Platforms”, Gartner has essentially pulled back the curtain by giving clients a valuable tool that helps them understand vendor scores and find out which solution best fits their particular use case.

Read More


A 2-tier Model for BI and Analytics Success

article image

As somebody who’s lived through the evolution of the analytics space over the past two decades – from the days of decision support systems, through the era ofbusiness intelligence, and now the emergence of visual data discovery – it has been fascinating to witness the shift from the traditional IT-owned, centrally managed analytics model to the more decentralized, user-oriented style of delivering BI. This is a positive development that has empowered business people, who otherwise would rely on a central BI team for data analysis, to work with data on their own.

Read More


Data-Driven Marketers: 5 Trends to Keep Top of Mind

article image

As the growing emergence of data analytics and multiplying channels transform marketing, there is an increasing opportunity to develop more creative, strategic and effective data-driven marketing strategies. But as new trends emerge, marketing teams will be challenged to decipher which ones they should chase and which ones they should watch with caution. For modern marketers looking to formulate forward-thinking strategies, here are the top five marketing trends you should keep tabs on over the coming months.

Read More


How to Succeed with Birst Embedded BI

article image

Last week, Birst announced its new Embedded BI program specifically designed for software companies looking to differentiate their products by turning data into a strategic service for their customers.  Paul Staelin, Birst’s Chief Customer Officer, shares his thoughts on this new program below. Here are a few interesting details we wanted to share:

Read More


It’s All About BI in the City by the Bay

article image

It’s spring in San Francisco and Birst is getting ready to host our annual user conference, Birst FORWARD 2014, which brings customers, partners and colleagues from around the world to the city where Birst was founded and is headquartered. Spring is one of my favorite times of year and I’m looking forward to sharing my enthusiasm for this city, as well as some of the local sites and attractions, with Birst conference attendees.

Read More


Making Care Accountable

article image

In 2010, President Obama signed into law the Patient Protection and Affordable Care Act. While interest groups and party extremists continue to debate nearly every facet of the law, one major component has been widely gaining momentum while out of the public forum: a provision that allows healthcare providers to create Accountable Care Organizations, which seek to tie patient outcomes to reimbursements.

Read More


Tap into Your Retail Reality

article image

Successful businesses run on data. There’s a lot of value in looking at information within your business systems, comparing quarter over quarter growth or comparing regions to one another. But what about when you want to compare data across systems, from multiple data sources and types? You want to understand how your marketing campaigns have influenced your customers’ buying decisions over the past year, 5 years and 10 years. What if you want to map those campaigns against customer locations to see if particular messages have resonated with specific regions? Maybe you want to compare buying cycles by sales territories and reps. Or you want to understand customer loyalty, purchasing patterns and lifetime customer value. The answers to these questions would provide real value to your business.

Read More