Category: Uncategorized

How “Able” Is Your ETL Process? Modernizing Data Prep, Part 1

For all the exciting discovery that data analytics enables, data preparation involves, for most users, an equal amount of drudgery. That’s true for a number of reasons, first and foremost being that enterprise data is rarely structured for analytic use; it’s often designed for transactional system performance or to minimize storage. Wrangling in data that’s spread across different locations and technologies (database, cube, cloud-based, on-premises, flat files, etc.), and then cleaning up “dirty” (incorrect, improperly encoded, duplicated or blank) data is a time-consuming and labor-intensive task, constantly repeated as data sources come and go.

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High Marks for Birst in Gartner’s Critical Capabilities Study

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If you’ve ever wondered about the data behind all those dots in Gartner’s Magic Quadrant for BI and Analytics, your curiosity is about to be satisfied. In their newest research paper, “Critical Capabilities for Business Intelligence and Analytics Platforms”, Gartner has essentially pulled back the curtain by giving clients a valuable tool that helps them understand vendor scores and find out which solution best fits their particular use case.

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A 2-tier Model for BI and Analytics Success

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As somebody who’s lived through the evolution of the analytics space over the past two decades – from the days of decision support systems, through the era ofbusiness intelligence, and now the emergence of visual data discovery – it has been fascinating to witness the shift from the traditional IT-owned, centrally managed analytics model to the more decentralized, user-oriented style of delivering BI. This is a positive development that has empowered business people, who otherwise would rely on a central BI team for data analysis, to work with data on their own.

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Data-Driven Marketers: 5 Trends to Keep Top of Mind

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As the growing emergence of data analytics and multiplying channels transform marketing, there is an increasing opportunity to develop more creative, strategic and effective data-driven marketing strategies. But as new trends emerge, marketing teams will be challenged to decipher which ones they should chase and which ones they should watch with caution. For modern marketers looking to formulate forward-thinking strategies, here are the top five marketing trends you should keep tabs on over the coming months.

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How to Succeed with Birst Embedded BI

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Last week, Birst announced its new Embedded BI program specifically designed for software companies looking to differentiate their products by turning data into a strategic service for their customers.  Paul Staelin, Birst’s Chief Customer Officer, shares his thoughts on this new program below. Here are a few interesting details we wanted to share:

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It’s All About BI in the City by the Bay

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It’s spring in San Francisco and Birst is getting ready to host our annual user conference, Birst FORWARD 2014, which brings customers, partners and colleagues from around the world to the city where Birst was founded and is headquartered. Spring is one of my favorite times of year and I’m looking forward to sharing my enthusiasm for this city, as well as some of the local sites and attractions, with Birst conference attendees.

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Making Care Accountable

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In 2010, President Obama signed into law the Patient Protection and Affordable Care Act. While interest groups and party extremists continue to debate nearly every facet of the law, one major component has been widely gaining momentum while out of the public forum: a provision that allows healthcare providers to create Accountable Care Organizations, which seek to tie patient outcomes to reimbursements.

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