Category: CMO

Oh! The Places You’ll Go –– When You’re a Data-driven CMO

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I’m normally not much of a Dr. Seuss guy. Frank Underwood, sometimes. I even have my Al Swearengen moments. But when I recently read that a new Dr. Seuss book had been discovered 24 years after his death, it reminded me: in the Golden Age of Data, CMOs are on a career journey that is epic. Fantastical. Even a little Seussical. Let me explain.

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Why the CMO Just Might Be Your Next CEO

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What’s the most important thing for a CEO to know? It’s not what Jack Welch told you.Today, with customer experience the defining element of corporate failure or success, the most important domain for a CEO to master is knowing your customer.

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Three Reasons You Need Analytics to Master Your Channel Marketing Strategy

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It is a compelling proposition to have external forces working for your success without heavy investments on your side – particularly if you need to build a broad geographic or industry reach. However, if mismanaged, partners can drain on your resources, rather than being an asset to your long-term growth. Use these three tips to understand how analytics can help you build a successful and data-driven channel strategy.

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