Category: Channel Strategy

Three Reasons You Need Analytics to Master Your Channel Marketing Strategy

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It is a compelling proposition to have external forces working for your success without heavy investments on your side – particularly if you need to build a broad geographic or industry reach. However, if mismanaged, partners can drain on your resources, rather than being an asset to your long-term growth. Use these three tips to understand how analytics can help you build a successful and data-driven channel strategy.

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