Category: Business

The Role of the Chief Data Officer – And Why it is a Necessary One

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The chief data officer (CDO) is a new role that seems to be springing up across enterprise companies to oversee the processes, tools and governance around use of information. CDOs have been hired at organisations as diverse as the British Army, RBS, Aviva and Havas Media, while Deutsche Bank announced JP Rangaswami, ex-BT and SalesForce, as the bank’s first CDO this month.

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5 Secrets of Customer Retention Marketing

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Retention Marketing has become one of the most strategic marketing initiatives in the past few years. After all, it is 81% less expensive to upsell to an existing customer than it is to acquire a new one. In addition, customer retention deepens the relationship between the vendors and their clients and creates larger customer life time value in return.

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The Magic of Data Visualization

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Data Visualization is a hot topic in the data world these days. Seeing your organization’s data mapped out in a colorful graph is more stimulating and easier to immediately understand—if created accurately and if it uses the right data. If you can have your data visualizations embedded in your dashboards, you get extra credit. Dashboards help all types of business users create an adaptive user experience, visualize complex data sets, and provide management with a timely snapshot of their organization to help them make smarter, data-driven decisions to manage business growth and performance.

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Birst CEO Named “Top 50 Midmarket IT Vendor Executive”

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At Birst we’re dedicated to building an accessible cloud-based BI tool that empowers everyone within an organization to make smarter decisions. And there’s no better endorsement of our dedication to serving customers of all sizes than being recognized by the channel community.

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Key Drivers of Analytics Success

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Consuming and analyzing the enormous output of data and making it relevant to business users presents a new scale of problem. To tap into data sources and make smarter business decisions, companies must implement a data analytics strategy built for success.

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Part Two: From the Desk of the CEO

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Last week we shared insights from Jay Larson about the big data and business intelligence industry. In this second post, Jay discusses Birst as a leading Cloud BI company, as well as its differentiating features, the value the platform delivers for customers, and a look into the company’s future.

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A Two-Part Series: From the Desk of the CEO

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Recently, Birst CEO Jay Larson sat down to discuss the value of big data, why speed is key and the current state of the marketplace. Here is a snapshot of his insights into the importance of becoming a data driven organization.

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Moving Beyond Simple Reporting

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Companies are looking to their data in order to grow and be competitive. In fact, according to information released by Gartner, revenue growth in Business Intelligence and Data Analytics technologies is expected to reach $17.1 billion by 2016.

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