Category: Big Data

Making Decisions with Data – Still Looking for a Needle in the Big Data Haystack?

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Big data is getting big. Really big. IDC estimates that the amount of money spent on big data solutions worldwide was about $122 billion in 2015, and this figure is due to grow to $187 billion by 2019. About 29 per cent of companies have invested in NoSQL databases or are planning their deployments already, while 12 per cent plan to expand their implementations further, according to research by Forrester.

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Big Data Doesn’t Mean Big Intelligence … Unless You Work At It

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Companies are generating more data, and they are holding on to it for longer. However, this data is often then left alone and unused. Research in the Forrester Wave on Hadoop distributions found that, on average, between 60% and 73% of all data within an enterprise goes unused for business intelligence (BI) and analytics.

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It Takes a Village: The New Big Data Analytics Ecosystem

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As I blogged earlier this week, old-school data analytics and business intelligence (BI) vendors such as Teradata and Oracle are getting spanked in the financial markets not just because their “cloud” products are really just warmed-over legacy architectures. Many of these old-school companies are notoriously bad at “playing with others.” They want to crowd other vendors out of the enterprise, monopolizing their customers by ostensibly providing every component of the analytics environment.

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The 2020 CIO: Make Your Mark with Platforms, Not Point Solutions

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As I blogged earlier this week, being a CIO in 2015 is no cakewalk. But today’s environment also presents a lot of opportunities for CIOs to own their destiny and make it a great one. You’ve just got take a classic page from the CIO playbook and use IT to transform the business.

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The CIO in 2020: Will You be a Power Player or Obsolete?

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I’ve been in the enterprise tech industry for a long time — long enough to see the CIO pendulum swing from “superstar” to “endangered species.” Looking forward to 2020, how will you evolve? As a CIO, will you be a power player or obsolete?

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Oh! The Places You’ll Go –– When You’re a Data-driven CMO

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I’m normally not much of a Dr. Seuss guy. Frank Underwood, sometimes. I even have my Al Swearengen moments. But when I recently read that a new Dr. Seuss book had been discovered 24 years after his death, it reminded me: in the Golden Age of Data, CMOs are on a career journey that is epic. Fantastical. Even a little Seussical. Let me explain.

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How To Apply Big Data To Deliver Big Business Value

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Metrics and big data will propel today’s marketing leaders toward success. While the notion of the metrics-driven CMO is well-understood, marketers still struggle with how to apply big data to deliver big business value. To do so successfully, they must expand their point of view beyond marketing activities and center campaigns around their customers and their buying processes.

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The Changing Landscape of the BI and Analytics Market

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Frankly, it’s become a cliché anytime a software vendor proclaims that the technology industry is undergoing an unprecedented transformation. If you’ve ever worked in a Sales or Marketing function, odds are high you’ve used the word “revolutionary” once or twice (*guilty*). But anyone who follows BI news closely must admit that, at least in our industry, a real change is occurring.

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