Creating an analytics product is a journey. It does not happen with the flip of a switch.
Leaders of this journey need to think about all aspects of their analytics product: how to build a business case, how to think about their customer’s users and personas, pricing and packaging, ramping up sales and marketing, how they will support the product with end users in the field, and myriad other intricacies.
In an upcoming panel discussion at this month’s Birst FORWARD conference, If You Build it, Will They Come? Best Practices for Creating Analytics Products, business intelligence and analytics executives from Valen Analytics, Drivewyze and TransUnion will discuss how they planned for these items during their pre-launch, launch, and post-launch periods.
Ryan Helft, Senior Customer Success Manager at Birst, will moderate the panel and talk to customers who are in various stages of execution on their analytic product’s go-to-market strategy. Greg Penn (VP of Operations at Valen Analytics), Sean Feehan (Director of Product Development and Business Intelligence at Drivewyze) and Brenda Reed (Product Owner, CIQ Analytics at TransUnion) will talk specifically about how they work across all product operations to ensure a smooth launch that delivers on the goals set forth at the outset of their journey with Birst. The panel discussion will conclude with a Q&A session.
The customer panel will be on Wednesday, April 26 at 10 a.m. at Birst FORWARD 2017.