Visual discovery tools have transformed the way we think about analytics. They empower people – particularly those without data warehousing experience – to explore data on their own while reducing their dependence on BI experts. Companies like Tableau have defined the benchmark for visual analytics, encouraging vendors to introduce or augment their own data discovery capabilities. This innovation ultimately benefits end users, who today have access to more agile ways to work with data.

But while visual discovery tools can help people explore information more easily, they can also introduce challenges for IT and business leaders. The reality is that the proliferation of desktop-based discovery tools inside an organization brings with it a greater risk of analytical silos because they allow users to work with their own individual data extracts, each of which may contain inconsistent business rules and definitions.

A study by Dresner Advisory Services1 shows that more than 80% of companies who have multiple, inconsistent versions of the truth consider their BI efforts unsuccessful or somewhat unsuccessful. This means people spend more time arguing about whose numbers are correct instead of having meaningful business conversations.

Today Birst announced a technology partnership with Tableau that aims to solve this problem by putting world-class visual analytics on top of a trusted source of highly performant, highly scalable, analytic-ready data. At the core of this collaboration is a tightly integrated connector that enables companies to leverage Birst’s 2-tier analytics technology together with Tableau’s visual analytics software – providing both the speed and ease-of-use people crave with a modern enterprise-grade architecture required to run today’s businesses.

At Birst we’re very excited about this partnership for a number of reasons:

    • We continue to deliver on our vision for 2-tier analytics. Our integration with Tableau helps organizations satisfy business users’ growing demand for discovery capabilities and less restricted access to information without sacrificing the governance that allows people to trust their data.
    • We are giving people choice. Birst acknowledges that different people have different analytical needs. This unique collaboration allows people to use their preferred front end according to their requirements.
    • We are showing how two forward-thinking companies, typically perceived as competitors, continue to set the bar for customer success. We both recognize we are way more complementary than competitive and came together to develop this product integration, delivering immense value for our customers.

The great opportunity in the BI and analytics market today is the ability to bridge the gap between centralized BI teams supporting enterprise requirements and user-led decentralized teams looking for greater autonomy. We are thrilled to work with Tableau to deliver enterprise business analytics to everyone, from developers to data analysts to business users, without forcing them to compromise between ease-of-use and data governance.

1 Dresner Advisory Services: 2014 Wisdom of Crowds BI Market Study