On February 18 at 9am PST/12pm EST, Birst is hosting an educational webinar that we think would help any organization that is looking to create a data-driven sales and marketing organization. Forrester Research analyst Laura Ramos will participate in the session, “Analytics to Revenue: The New Strategic Weapon for Business Growth,” to discuss the latest evolution in sales and marketing and will highlight how analytics is powering every stage of the customer lifecycle.
Birst will also be joined by Principal Financial Group and OpenDNS as they share how they have been able to use analytics to:
- Improve audience analysis/segmentation
- Predict which prospects have the greatest propensity to buy
- Accelerate deals through the pipeline
- Achieve greater sales/marketing alignment
- Drive revenue creation