5 Best Practices for Calculating Marketing Attribution

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Today, Birst announced its multi-touch attribution support – now part of the Birst Marketing Analytics Accelerator. With this new capability, Birst is delivering a complete solution for marketers who want to better understand which combination of channels, campaigns and events influences their buyers and, ultimately, leads to new sales and revenue retention.

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A How-To Guide for Creating a Great Embedded Analytics Product

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Over the past several months, I’ve spent quite a bit of time talking to people about the steps you should follow to create a great analytics product. I’m not talking about all of the technical aspects of implementation — I’m referring to the “non-technical” part of the project. All of those little things that will make or break the success of an embedded data product. Things like:

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High Marks for Birst in Gartner’s Critical Capabilities Study

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If you’ve ever wondered about the data behind all those dots in Gartner’s Magic Quadrant for BI and Analytics, your curiosity is about to be satisfied. In their newest research paper, “Critical Capabilities for Business Intelligence and Analytics Platforms”, Gartner has essentially pulled back the curtain by giving clients a valuable tool that helps them understand vendor scores and find out which solution best fits their particular use case.

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Understanding the ROI of your data-driven marketing

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Years ago marketing was a much simpler proposition; create advertising campaigns and build brand awareness and as long as this created some leads for sales, your job was done. Instead of being measured on the ‘value’ of marketing activities, marketers were measured on the ‘spend’ of their marketing activities. Times have changed. Marketers are now held accountable for their contribution to revenue. With this accountability, and vast availability of customer engagement data, marketers can no longer be in a vague position around attribution to revenue; they have the ability to measure attribution more accurately, and therefore they are on the hot seat too.

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