Build vs. Buy: What’s the Best Choice for Embedded Analytics? (webinar)

article image
Companies seeking to add analytical insights to their products inevitably must face the same question: should we buy analytics or try to build them ourselves?  Too often they make this decision solely based on cost factors—big mistake.  The answer is not as easy as simply comparing costs, because key elements may be omitted, strategic decisions might be overlooked and often the decision isn’t appropriately matched to the product goals.

Read More


Making Decisions With Data – How Do You Define “Better”?

article image
In my last piece, I covered off how to start laying the groundwork for new analytics projects within the business when you are moving beyond the traditional use of Business Intelligence (BI) for centralized reporting and dashboards. The goal for these projects is always to make the company perform better.

Read More


Make the Most of Marketing ROI: Five Best Practices to Follow

article image
Work by The Economist Intelligence Unit found that, over the next five years, four out of five companies will move to classify the marketing function as a revenue driver. This will increase the level of responsibility that marketers have within their business, and push them to find easier ways to measure the impact of their decisions.

Read More