Selling with data – how to make the most of your opportunities

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Sales professionals have seen their roles change massively over the past few years. From being the principal point of contact, to now as one of many sources of information, sales representatives are at a critical juncture of their careers. They need to stand out from the crowd, establish credibility and have a different set of tactics to win. Research by CEB shows that 57% of a purchase decision takes place before any contact with sales, while Sirius Decisions believes this number is even higher, at 67%. As customers are more informed about the wider industry trends and their options, what can sales professionals do to improve their chances of success?

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Birst and Tableau: A Partnership to End Analytical Silos

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Visual discovery tools have transformed the way we think about analytics. They empower people – particularly those without data warehousing experience – to explore data on their own while reducing their dependence on BI experts. Companies like Tableau have defined the benchmark for visual analytics, encouraging vendors to introduce or augment their own data discovery capabilities. This innovation ultimately benefits end users, who today have access to more agile ways to work with data.

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A Blog Series: Adventures in Analytics: Tips on Selecting, Implementing, and Productizing BI Part 3

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In this blog series, I’ve outlined my method of evaluating and implementing analytics projects; providing tips, lessons learned and helpful advice for readers looking for analytics solutions and are in need of a BI vendor. By now, following Part 1 and 2, you will have evaluated qualified BI vendors, moved through the Proof of Concept trials, and made your vendor selection. In Part 3, I’ll provide insight into vendor contracts and, finally, best practices for initial project implementation.

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Adventures in Analytics: Tips on Selecting, Implementing, and Productizing BI: Part 2

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Prior to joining Birst, I spent the several years at my previous position evaluating and implementing multiple analytics projects. Throughout the process, I learned valuable lessons that I think are helpful to share with others looking for analytics solutions and are in need of a BI vendor. In Part 1 of this blog series, I shared tips on how to start the process of finding qualified BI vendors that fit your needs and walked through my own evaluation methods to help you identify which vendors you’ll want to take to the next step in the process: price comparison and proof of concept trials.

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Birst Named The # 1 Cloud BI Company… Again.

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For the fourth year in a row, Birst has been ranked as the # 1 vendor in the Cloud Computing and Business Intelligence Market Study conducted by Dresner Advisory Services. The comprehensive study, comprising responses from business and IT professionals in a variety of industries and different size companies around the world, provides an insightful view into the factors driving the adoption of Cloud BI and indications about the future.

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