Organizations make significant investments in Sales Force Automation (SFA) and Customer Relationship Management (CRM) applications in order to gain visibility into their customer base and business flow. The data gathered in these systems could dramatically impact on business results. But for companies to gain those benefits, these systems must enable a wide range of stakeholders to easily access and analyze information in a timely and actionable manner. Are today’s SFA solutions providing that value? Are the increasingly dominant, SaaS-based SFA solutions like Salesforce.com doing a better job than traditional approaches? Based on a survey of 339 professionals.
The Current State of SFA Business Analytics – Industry Survey
Diane Hagglund, Dimensional Research