sales analytics

Create a more successful sales organization

Get visibility into pipeline, forecasting, and actual results.

Birst helps sales managers better forecast, track, and manage the sales process. By combining information from marketing, sales, and finance, sales managers can finally recognize which campaigns drive leads, which prospects make it to close, and how accurately forecasts turn into revenue. Birst can also help benchmark individual sales professional performance, so that you can turn up the performance of your sales team.

With Birst you can easily track your sales results over time, seeing the big picture and digging into the details. Birst’s solution allows you to quickly and easily create reports on forecast/quota/actual results and slice-and-dice the data to determine underlying performance drivers. By comparing sales effectiveness factors like average sale size, close rate, and length of sales cycle across time and across territories, you can make adjustments as you go, continually driving improvements in sales performance and addressing issues before they become problems.

With Birst you can:
  • Monitor sales effectiveness factors including close rates, average discount, average sales cycle
  • Analyze data by product, region, sales rep, territory and other factors to determine performance drivers
  • Segment sales to identify overachieving and underachieving products, reps, and channels
  • Monitor performance to nurture promising sales reps and improve the productivity of all reps
  • Audit lead source quality
  • Monitor the pipeline by analyzing leads by source, size, location and other factors


Sales Analytics

This dashboard has reports on sales, marketing effectiveness, product sales, and pipeline performance.

Birst easily connects to your sales automation solution and other key applications

Birst easily connects to major sales automation solutions, such as Salesforce.com, RightNow, and Siebel/Oracle. A fully integrated RightNow solution is available; Birst also has an easy to use Salesforce Connect feature that easily pulls all of your information, including custom information fields, into Birst for quick analysis and reporting.

Birst also easily combines sales automation information with information from other systems, like marketing and finance, so that you can look across departments to see how a prospect comes in from marketing, goes through the sales pipeline, and results in real revenue.

To learn more about how you can use Birst for sales analysis and reporting, contact the Birst Team. Click here.

Next Steps

To learn more about how Birst can help your business, you can:

Securian
We now have the ability to analyze our business at multiple levels...