Birst helps marketing professionals conquer the vast amounts of available data – such as information from internal campaigns, external campaigns, website, or media purchases — to better segment the market, identify target customers, run successful campaigns, and identify their most effective media buys.
Birst offers powerful marketing analysis capabilities with an easy-to-use and flexible reporting environment. Birst can combine data from multiple sources, analyzing data and providing reports on key trends. The ad hoc reporting area then allows users to create custom reports and dashboards that slice and dice the data to uncover hidden insights that can improve productivity and marketing effectiveness.
With Birst, you can:- Monitor campaign and promotion effectiveness over time
- Segment customers to optimize promotions and assess the results of marketing messages
- Analyze ROI of each campaign to determine success of marketing efforts and make improvements
- Correlate media spending with sales
- Analyze pricing and promotional effectiveness
- Identify overachieving and underachieving products, reps, and channels
A marketing effectiveness dashboard showing leads generated vs. campaign spend, as well as the average sales cycle of closed deals generated by top marketing campaigns.
Birst can easily and automatically connect to your critical applications, so that your key information is always up to date on your marketing reporting dashboards
Using the Birst Connect feature, you can schedule Birst to update your reports and dashboards on a regular basis. Since your reports are automatically updated, you will have the most recent information right on your dashboard whenever you log in.
To learn more about using Birst for marketing management, contact the
Birst Team. Click here.
