Shoppers are ever more sensitive to price. They seek lower every day pricing as well as bigger promotions with deeper discounts. The pressure on manufacturers and suppliers has never been greater, with Trade Spending exceeding Cost of Goods it is crucial to truly understand the impact promotions have on shopper behaviour.
The data available to the CPG industry has never been larger, making the requirements on data management systems ever more complex. One of the biggest challenges our IT departments face is aligning the numerous data sources as conventional reporting systems require burdensome projects to integrate each new data source.
Join our free webinar on Thursday December 4th and see how Birst can be used to align in-house promotion and sales data with external market shares and POS data from multiple retailers to deliver a game-changing analytical advantage to your organisation.
Birst brings a transformational new approach, enabling different data sources to be seamlessly blended together in a single business model for a fraction of the cost and complexity of other applications. In depth analysis of your trade promotion performance has never been easier or quicker!
As the pace of technology accelerates, it's more important than ever to stay on top of the trends shaping the future. Targeted to your priorities, our sessions offer a highly efficient way to stay current while advancing your key initiatives and critical skill sets. Our Insight Sessions help you to quickly and efficiently identify important new trends, broaden your knowledge horizon and empower your business analytics skills.
Driven by a passion to make more informed, data-driven decisions, today’s business intelligence (BI) and analytics leaders face some tough challenges. More and more organizations are turning to these "data scientists" to effectively analyze massive amounts of disparate data for deeper, actionable insights to streamline business processes and improve decision-making capabilities.
The Future of Your Business: Transparent, Decisive, Personalized
Exactly how can an organization "capitalize" on all the available and accessible data sources? Last year, the industry was simply trying to understand the hype around big data and all the new styles of analytics. This year's Summit will include the same comprehensive coverage on all the emerging technology trends, but for those already thoroughly versed in the three Vs of Big Data, this Summit will also examine the art and the science when it comes to applying these technologies and methodologies.
At the 2015 Summit, we will examine how information management and analytics enable new innovations on the way we conduct business by providing more transparent, decisive and personalized business models. Attend to learn about all the emerging trends, but also to strategize on how these capabilities, processes and technologies can be used to make your business more transparent, decisive, and personalized.
You’ll learn how to tap the full potential of these new technologies, what it takes to implement them successfully and how to avoid the risks.
Four new tracks for 2014 deliver the latest insights on analytics strategy and leadership, the business case for analytics, big data and advanced analytics. From BI fundaments to embracing new technologies—including organizational change, essential new skills and roles, the latest best practices and what it takes to lead the way— Gartner BI & Analytics Summit will cover everything you need to know to seize the opportunities ahead.