A Front Row Seat for an Analyst Briefing
As a marketing professional, I’ve been working with industry analysts my entire career. Industry analysts play an important role in educating the market and often provide guidance for organizations seeking advice on technology directions. Similarly, vendors work closely with the analyst community keeping them abreast of their companies’ progress, new offerings, and strategic directions. Analysts can have a lot of influence on technology adoption and a result, vendors with new technologies or different approaches to industry issues, will often spend considerable time with the analyst community helping it to better understand their approach, how it’s different, and why it’s beneficial to organizations.
Birst’s approach to traditional business intelligence is markedly different from the past generation of BI suites as well as many of today’s emerging BI platforms. A single solution that provides front end visualization, dashboarding, ad hoc and reporting capabilities along with an integrated and automated data capture, transformation, and storage on the back end that can be delivered via the Cloud or on-premise as an appliance, we believe, offers organizations tremendous value over alternative solutions. We hear from our customers time and again about the cost savings, ease of use, and speed of deployment they enjoy due to this approach. As someone who markets Birst for a living, I constantly seek to explain these differences and why organizations should care.
For these reasons I was intrigued when we were recently approached by the Bloor Group to hold an “open” analyst briefing through a program the firm runs called the Briefing Room. Conducted by the Bloor Group’s namesake, Robin Bloor, it consists of a format where Birst briefs Robin on our latest offerings and why organizations should care, and then Robin dives in seeking clarification where required and honing in on what matters to an industry analyst. He will also open it up to questions from the audience. Brad Peters, our CEO and co-Founder, will brief Robin. It’s a unique format and something, I believe, can help convey Birst’s value to the marketplace.
If you’re interested in joining the upcoming Bloor Group’s Briefing Room with Birst, it is being held Tuesday, June 19, at 4:00 pm EDT/1:00 pm PDT. The session will last an hour and you can register and find out more here.
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