In life, slow and steady often wins the race. But in high tech, it typically goes to the quick but wide-reaching.

That certainly seems to be the case these days with cloud computing, especially now that it owns the hottest industry around: Big Data.

“Cloud Computing” was the hot technical term in 2012. Everywhere you looked, articles were being written, conferences held. . . and it seemed as if every company you knew was announcing that it was moving its information storage program from in-house servers up to the ‘cloud.’

According to Gartner's recent 2012 Hype Cycle for Emerging Technologies, Big Data is just about to hit its "peak of inflated expectations." For those unfamiliar, Gartner's hype cycle purports to "highlight the common pattern of over-enthusiasm, disillusionment and eventual realism that accompanies each new technology and innovation”. Meaning, when a technology is just nearing the top of the hype curve, such as Big Data is, we're all about to be disappointed. With the big buzz around big data, what can we truly expect? Big returns or truly big hype?

Crush it.

It’s been a big week at Birst HQ.

Cloud BI Has Grown Up

It wasn’t long ago when Cloud Business Intelligence, or as it has also been called, SaaS BI, was considered by many as simply charting on the web.  Sure, the benefits of the Cloud were self-evident—easy to deploy, generally easier to use/navigate and usually more cost effective.  But as a real enterprise BI solution?  Well, that required a lot more.  BI is complicated stuff requiring not just pretty dashboards and charts, but a robust backend that can bring together disparate data sources, keep them up to date, and make the data readily accessible for analysis.  In more techie terms, this t

Friction-free analytics sounds cool, but does it have real meaning?  For Birst, it does.  It’s about reducing and eliminating the barriers that stand in the way of business users to find the analytical insights they need.  We’ve long sought to do this through empowering business to self-serve whether that means building its own dashboards or reports, adding new data sources on-the-fly, and giving easy to use capabilities that diminish reliance on IT or others to get the answers needed.

Rumack: You'd better tell the Captain we've got to land as soon as we can. This woman has to be gotten to a hospital.
Elaine Dickinson: A hospital? What is it?
Rumack: It's a big building with patients, but that's not important right now

QlikTech Jumps the Shark

A shocking thing happened last week: a red hot, rapidly growing, recently-public QlikTech decided to strap on the waterskis and do its best imitation of Fonzi jumping the shark in the infamous Happy Days episode. (For those of you too young to remember 70's TV shows or those unfamiliar with "jumping the shark", click here). In Fonzi's case, the writers had run out of ideas and begun looking outside the core formula to try to keep the show interesting.

As a marketing professional, I’ve been working with industry analysts my entire career.  Industry analysts play an important role in educating the market and often provide guidance for organizations seeking advice on technology directions.  Similarly, vendors work closely with the analyst community keeping them abreast of their companies’ progress, new offerings, and strategic directions.  Analysts can have a lot of influence on technology adoption and a result, vendors with new technologies or different approaches to industry issues, will often spend considerable time with the analyst comm

The Buzz at Birst FORWARD

Buzz. Buzz. Buzz. It was the sound of voices exchanging ideas, sharing solutions. Buzz. Buzz. It was a low rumble that occasionally heightened in pitch as attendees greeted each other with the enthusiasm of people who share a common vision. Buzz. It was the sound of Birst FORWARD, Birst’s annual user conference, held last week in San Francisco.

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