Big Data, the application of a new breed of analytical tools to the vast caches of data being produced by computers and other forms of technology, is on the brink of becoming a household word – thanks to new books, conferences and articles that are slated to appear over the next few months.
But as impressive as these Big Data stories will be – and many of them, like mapping the insides of F5 tornados, tracking every patient heartbeat over a lifetime and predicting the behavior of consumers from millions of store purchases – the real story is unlikely to be told.