Several years ago, I had just accepted a new role at a small technology company when an email from my soon-to-be boss changed the direction of my career:
"We've got all this data we've gathered from our application. We should do something with it, like adding some sort of business intelligence. Start thinking about what we could do."
At the time, I had no idea just how little I knew about selecting a business intelligence vendor, getting the system implemented and integrated, and creating an actual product offering based on BI capabilities.