It’s that time of year, when the tech world gears up for Dreamforce and this year it is taking place October 13-16 in San Francisco. With one of – if not the - biggest cloud computing shows just around the corner, we’re getting ready for four unforgettable days packed with exciting events as we continue to share our story about the power of analytics.

At Birst we’re dedicated to building an accessible cloud-based BI tool that empowers everyone within an organization to make smarter decisions. And there’s no better endorsement of our dedication to serving customers of all sizes than being recognized by the channel community.

Consuming and analyzing the enormous output of data and making it relevant to business users presents a new scale of problem. To tap into data sources and make smarter business decisions, companies must implement a data analytics strategy built for success.

I am pleased to announce that Birst has extended its partnership with Amazon Web Services by launching a European-based public cloud offering hosted in Ireland. This means we are now able to offer businesses a choice of where their data is hosted, which is an advantage for our European customers.

We’re at a tipping point where using data to inform all types of business decisions is becoming the norm. With more and more data available to users and the increasingly competitive business landscape, it’s not surprising that the needs of business users are becoming more complex.

If the future of IT is about empowering end users, then the future of BI is about arming business users to make smarter decisions. And that is exactly what Birst is committed to delivering —access to accurate, relevant and timely data insights that enable business leaders to be more informed, productive and successful.

You’ve Been Hacked!!

You've probably seen in the news last week that there was a report of a very large breach of web usernames and passwords. Everyone from The Washington Post to ABC News to the

Last week we shared insights from Jay Larson about the big data and business intelligence industry. In this second post, Jay discusses Birst as a leading Cloud BI company, as well as its differentiating features, the value the platform delivers for customers, and a look into the company’s future.

Recently, Birst CEO Jay Larson sat down to discuss the value of big data, why speed is key and the current state of the marketplace. Here is a snapshot of his insights into the importance of becoming a data driven organization.

Companies are looking to their data in order to grow and be competitive. In fact, according to information released by Gartner, revenue growth in Business Intelligence and Data Analytics technologies is expected to reach $17.1 billion by 2016.

I am pleased to report that Dialogue Group have recently implemented our cloud-based business intelligence platform. Dialogue is a global application-to-person (A2P) messaging and mobile billing specialist. Birst is now used to provide in-depth analytics across each team’s key business data sources, as well as offering a management level dashboard that can bring all this information together for the company’s management decision-making and line of business teams.

The Internet of Things (IoT) is gaining steam with connected devices creating more data than ever before. According to a new report by Cisco, more than half of IP traffic will come from devices other than PCs and there will be 7.3 billion machine-to-machine connections by 2018 —that’s about the same amount of connected devices as there are people on earth.

Business intelligence is at a tipping point. More and more people are discovering that everyone in an organization can use big data analytics to meet and exceed business goals. But while the mindset is shifting, there are still some long-held assumptions that have plagued the industry, fortifying the biggest myth of all—that big data analytics is only valuable to a few business people. Historically, business intelligence has been viewed as an on-premise platform that was operated by a team of data scientists who extracted insights reserved only for C-level executives.

Evolution

If you are going to analyze data successfully, you need to keep in mind that analytics are evolutionary. Analytics need to evolve along with an organization's applications, business processes and even the organization itself. But this is easier said than done – If you are going to enable an evolutionary analytical process, you need an agile development process, you need iterations.

There is no doubt that across all industries – be it healthcare, retail, manufacturing, or finance – there are a few themes pushing today’s companies to take a closer look at business intelligence solutions: the rise in popularity of analytics (especially given the increasingly mainstream discussion and use of big data); the rise of data discovery and end-user empowerment; and lastly, the increase in the market’s use of cloud-based BI solutions.

A month ago we held a webinar entitled “Disentangling Discovery and BI— Understanding the Differences between Birst and Tableau.”  The webinar detailed a new study conducted by Blue Hill Research.

My first car cost 100 British pounds. It was an Austin Mini and had a 1 liter engine so it didn’t go very fast. Back in the 70s, I guess partly inspired by Starsky and Hutch, it was de rigueur to put go-faster stripes on your car in order to make it at least look like it went faster than it actually did!

I believe we are at the beginning of a new era for business – one where data becomes as important an asset as money and people. I also believe harnessing the power of data is in its infancy. Not only has technology changed to allow the capture and processing of much larger volumes and varieties of data, but more importantly, the business climate has changed. Data is widely perceived, if misunderstood, by a much larger percentage of business leaders as a strategic asset.

It’s hard to grow as a company if your market space is not. The good news for us is that Cloud BI is growing at a rapid pace and, as such, so are we. But growth can lead to a lot of confusion and it’s always great to get outside opinion. If you haven’t had the opportunity to read any of the market study from Dresner Research and you are either looking to invest in a business intelligence solution or are wondering whether you’re considering the right vendors, now’s the time to check out what they have to say.

With all the hype around big data at the moment, one might easily ignore how mobile technology could lead to a huge change in the way people access and use business intelligence (BI). They may also miss its possibly profound impact on this marketplace.

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