As users, we are creating hundreds of terabytes of data coming from every possible digital source. If you’ve been following big data, you probably have heard of the 3 “V’s” that it is becoming associated with:
Volume – big data volume is ‘big’; terabytes possibly even petabytes of information
Velocity – big data value is in its real-time or near real-time nature
Variety – big data extends beyond structured to semi-structured or un-structured information and includes all types – audio, video, log files, web traffic and good old fashioned text