It is the art of marketing that has made “Got Milk?” and “Just Do It” among some of the most recognizable campaigns of our time. Why? Because we related to them in the way we live our everyday lives. But as much as art and creativity remains an important factor for CMOs – and great brands will always remain fresh in our minds – the line between marketing art and marketing science are quickly blurring. Being the Don Draper of marketing is no longer the most revered marketing talent.

The chief data officer (CDO) is a new role that seems to be springing up across enterprise companies to oversee the processes, tools and governance around use of information. CDOs have been hired at organisations as diverse as the British Army, RBS, Aviva and Havas Media, while Deutsche Bank announced JP Rangaswami, ex-BT and SalesForce, as the bank’s first CDO this month.

Consider This:  Which would you rather have at your company?  The world’s greatest data scientist working alone in a corner lab . . .or data that will make all of the employees of your company one percent more productive? 

Retention Marketing has become one of the most strategic marketing initiatives in the past few years. After all, it is 81% less expensive to upsell to an existing customer than it is to acquire a new one. In addition, customer retention deepens the relationship between the vendors and their clients and creates larger customer life time value in return.

Financial firms are sitting on a gold mine of data, from traditional transactions and customer relationship management data to social media posts and voice call logs. The ability to quickly assimilate, analyze, and act on this data means the difference between gaining loyal customers and losing them to competitors.

Some twenty years ago, the classic example of diapers and beers became the legend that gave rise to a thriving industry: data warehousing and BI.

There is no denying it; data-driven marketing is in the middle of an extraordinary growth spurt. Data is becoming more strategic for marketing organizations every day. Birst unveiled its new Marketing Analytics Accelerator today aimed at delivering new value to marketers and their teams. If you are a marketer struggling to pull together information from various applications to create a complete picture of your customer’s journey, the Marketing Analytics Accelerator is a perfect fit for you.

Birst truly believes that you can’t be a successful company if you don’t have happy employees, customers and partners. When people ask about what I value most about my role at Birst, I usually start with talking about each of those entities and then I talk about the technology that Birst has – underscoring the value of each individual piece but showcasing the power in the aggregate value of how they all work together.

Back in June you may remember that I blogged about Birst getting ‘go faster stripes’ when we launched our integration with SAP HANA. Now I’m delighted to announce that Birst and SAP are taking this integration further with today’s announcement that Birst is now an SAP partner and we can now provide the SAP HANA Cloud Platform as an in-memory user-ready data store for Birst customers.

Data Visualization is a hot topic in the data world these days. Seeing your organization’s data mapped out in a colorful graph is more stimulating and easier to immediately understand—if created accurately and if it uses the right data. If you can have your data visualizations embedded in your dashboards, you get extra credit. Dashboards help all types of business users visualize complex data sets, and provide management with a timely snapshot of their organization to help them make smarter, data-driven decisions to manage business growth and performance.

NetSuite customers, rejoice! Today Birst Express for NetSuite is officially available! What does that mean and why are we thrilled? For the first time, Birst’s powerful analytics can be embedded with NetSuite, bringing together the power of robust analytics and sophisticated business applications to help NetSuite users better understand their ERP data. And the best part is, it’s available to NetSuite customers at no additional cost.

It’s that time of year, when the tech world gears up for Dreamforce and this year it is taking place October 13-16 in San Francisco. With one of – if not the - biggest cloud computing shows just around the corner, we’re getting ready for four unforgettable days packed with exciting events as we continue to share our story about the power of analytics.

At Birst we’re dedicated to building an accessible cloud-based BI tool that empowers everyone within an organization to make smarter decisions. And there’s no better endorsement of our dedication to serving customers of all sizes than being recognized by the channel community.

Consuming and analyzing the enormous output of data and making it relevant to business users presents a new scale of problem. To tap into data sources and make smarter business decisions, companies must implement a data analytics strategy built for success.

I am pleased to announce that Birst has extended its partnership with Amazon Web Services by launching a European-based public cloud offering hosted in Ireland. This means we are now able to offer businesses a choice of where their data is hosted, which is an advantage for our European customers.

We’re at a tipping point where using data to inform all types of business decisions is becoming the norm. With more and more data available to users and the increasingly competitive business landscape, it’s not surprising that the needs of business users are becoming more complex.

If the future of IT is about empowering end users, then the future of BI is about arming business users to make smarter decisions. And that is exactly what Birst is committed to delivering —access to accurate, relevant and timely data insights that enable business leaders to be more informed, productive and successful.

You’ve Been Hacked!!

You've probably seen in the news last week that there was a report of a very large breach of web usernames and passwords. Everyone from The Washington Post to ABC News to the

Last week we shared insights from Jay Larson about the big data and business intelligence industry. In this second post, Jay discusses Birst as a leading Cloud BI company, as well as its differentiating features, the value the platform delivers for customers, and a look into the company’s future.

Recently, Birst CEO Jay Larson sat down to discuss the value of big data, why speed is key and the current state of the marketplace. Here is a snapshot of his insights into the importance of becoming a data driven organization.