ST. PAUL, MN – December 10, 2008 – Birst, a technology leader in analytical and productivity solutions for financial services, today announced that Securian Financial Services, Inc. (Securian) has deployed Securian Compass, a private label version of Birst Applications for Wealth Management, to high level executives and Practice Development Consultants.
Leveraging the analytics technology of Birst Applications for Wealth Management, Securian expects to gain an unprecedented view into historical and current sales performance, visible from the individual advisor to the firm and executive levels. With the assistance of Birst's unique recommendation technology, Securian executives will also be able to see where their most promising opportunities, and source of future revenues, are available within their business.
"Securian Compass will provide the infrastructure and services to allow us to grow our business significantly without having to increase our investment in IT and people resources," said George Connolly, President and CEO of Securian. "It is a strategic platform that can serve as a valuable consolidation infrastructure as we consider our expansion and acquisition options."
"Not only has Securian Compass dramatically increased the speed with which we receive critical information," said Suzanne Chochrek, Vice President of Business and Market Development at Securian. "But we now have the ability to analyze our business at multiple levels, from the global corporate view down to the individual financial advisor. With Securian Compass' unique predictive analytics, both executives and advisors can easily identify and capture our greatest opportunities to increase share of wallet."
Securian has deployed the Securian Compass solution to its executive team and will equip its Practice Development Consultants with the tool for use with its managing partners and financial advisors. This initiative is part of Securian's overall efforts to empower its advisors and provide a 21st century toolset to make the advisor more effective, as well as to allow its advisors the opportunity to focus on financial advice and deepening client relationships.
"We view our Securian Compass implementation not only as a way for us to identify and capture future opportunities, but as a way to improve advisor coaching and strengthen client relationships," said Lynda Czarnetzki, Vice President, Financial Management, of Securian. "Our executives and advisors can quickly see and understand our client's situation, giving them more time to ensure that they are providing the best level of service and recommendations."
About Securian Financial Group
Securian Financial Group helps provide financial security for individuals and businesses in the form of insurance, retirement plans and investments. Affiliates include Securian Financial Services, Inc., Minnesota Life Insurance Co., Advantus Capital Management, and Allied Solutions, LLC. Securian Financial Group has $673 billion of life insurance in force as of January 31, 2008, $30 billion in assets under management, and a work force of 3,300 employees nationwide. Securian serves more than 7,000,000 individuals in all 50 states, the District of Columbia, and Puerto Rico.
About Birst
Birst™ is the leading provider of on-demand business intelligence solutions. Birst brings the benefits of fact based decision making to a much broader audience by making it affordable, fast, and easy to use. Birst Applications for Wealth Management, an enterprise-level analytics and productivity application for financial service companies, enable sales organizations to leverage past experience to improve future performance. By empowering the sales force with insight into the drivers of success and specific actions they can take to exploit them, Birst Applications for Wealth Management help firms drive revenue, wallet share, and sales effectiveness. Learn More
For more information, contact:
Liz Haas
Atomic PR
sm@atomicpr.com
(415) 402-0230
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