SAN FRANCISCO, CA – September 30, 2008 – Diamond Stream , the leading provider of one-to-one marketing services for the Gaming and Entertainment industries , has selected Birst™ as its solution for analyzing customer and marketing data. Diamond Stream also selected Birst as its analytics partner; Diamond Stream will build gaming-specific analytical applications for its own clients using Birst.
“Our clients look to us for solutions that drive marketing efficiency and productivity. In order to deliver unique, highly effective solutions, we needed a partner that was powerful and flexible. That's why we chose Birst,” said Dean Donovan, Managing Partner at Diamond Stream . “Birst makes it easy to combine data from multiple sources, deploy predictive models, and build dashboards and reports for both ourselves and our clients.
Birst is a next-generation, on-demand solution for business intelligence and analytics. Birst removes the barriers to business intelligence by making it automated and affordable. Easy enough for business professionals to use on their own, Birst is also powerful enough for the enterprise. It is a full-feature solution that costs only a fraction of traditional implementations. Organizations interested in trying Birst can set up a personal account online, immediately, for free.
Birst is being implemented with a current Diamond Stream customer that is a leading developer, owner, and operator of casinos and related hotel and entertainment facilities. Diamond Stream is using Birst to analyze prospects and clients, and to make relevant marketing offers via direct mail, email, and personalized microsites. “Given the current macroeconomic factors facing the gaming industry, now more than ever our clients need help making decisions based on a comprehensive understanding of the facts,” said Donovan.
“Together with Diamond Stream , we are looking forward to helping gaming companies better target promotions to each customer. Diamond Stream 's marketing and industry expertise, combined with Birst's powerful technology, offers gaming clients a very compelling solution,” said Brad Peters, CEO of Success Metrics, the provider of Birst. “We are looking forward to bringing the speed and ease-of-use of on-demand business intelligence to their clients.”
About Diamond Stream
Founded in 2004 under the name Casino Marketing Alliance, Diamond Stream significantly improves customer economics for its clients in the Gaming and Entertainment industries by measurably increasing patron preference across the customer lifecycle. Diamond Stream drives these results by transforming insights gained from analyzing its clients' and proprietary 3rd party data into actionable, proprietary scoring models and informative market share analysis. Diamond Stream embeds these models into rules-based micromarketing programs that deliver exactly the right message and offer at the right time. Diamond Stream continuously optimizes media types, frequency, offer types/amounts and creative for each individual to realize that patron's full-potential value. Programs operate continuously and are ‘dialed up/down' depending on our clients' needs.
Diamond Stream's programs have won recognition by the Direct Marketing Association 2007 ECHO Awards (Silver Award, Entertainment/Publishing) and the American Gaming Association Awards (Finalist, Best Direct Marketing Campaign of the Year).
For more information, contact:
Brian Flynn
Brian@diamondstream.com
(206) 852-4525
About Birst
Birst™ is the only self-service, on-demand business intelligence solution. It brings the benefits of fact-based decision making to a much broader audience by making BI affordable, fast, and easy to use. Delivered by Success Metrics, the leading provider of software-as-a-service analytical solutions, Birst is designed to support a wide range of customers – from individuals to groups and even entire companies, so that everyone can benefit from greater insight into their business.
For more information, contact:
Liz Haas
Atomic PR
sm@atomicpr.com
(415) 402-0230
Copyright © 2009 Birst
