VANCOUVER, British Columbia & SAN FRANCISCO, April 21, 2009
Synergy Holdings, a leading operations management and technologies consulting firm based in Western Canada, and Birst, a leading provider of on-demand solutions for business intelligence (BI) and analytics, today announced a new partnership to improve the sales and marketing effectiveness of small- and medium-sized manufacturing, distribution, and service companies.
"It's pretty obvious that businesses should identify and retain their best customers," said Ryk Schmahmann, President, Synergy Holdings. "What's not so obvious is how to go about doing that. With Birst's low-cost BI, our clients can identify their most desirable customers and then optimize their use of sales and marketing resources based on that information. In today's business world, companies can't afford to waste resources with a trial-and-error approach."
Leveraging Birst's technology to increase customer-base profitability, Synergy clients can determine the quality of a customer based on a variety of factors, such as purchasing behaviors, payment history, and frequency of disputes. With that information, clients can increase customer loyalty and sales to their best customers through judicious use of sales activities, marketing campaigns, and focused promotions. Clients can also increase the likelihood of gaining additional desirable customers by focusing sales efforts on prospects with demographic characteristics similar to those of their best customers.
Synergy's team of expert consultants helps clients simplify business processes. By increasing efficiency and lowering costs, Synergy clients are able to compete more effectively and focus greater attention on opportunities for growth. As an organization that believes process should drive technology, Synergy is partnering with Birst to provide clients with the highly scalable, advanced analytics capabilities they need.
"Synergy knows their clients and the manufacturing, distribution, and service industries inside and out," said Randi DiPrima, Vice President of Global Partners, Birst. "They know what these companies need to improve business results-whether it's people, process, or technology. Birst's on-demand, BI technology is a perfect fit because it helps clients maximize the impact of their people and processes faster and easier than traditional analytics applications."
About Synergy
Synergy is an operations management and technologies consulting firm based in British Columbia, Western Canada. Using industry knowledge and technological capabilities, Synergy identifies new business and technology trends and develops solutions to help clients work towards process excellence. Synergy delivers a wealth of experience in the field of operations and technology process improvement, and assists clients in both the public and private sector to increase their performance and productivity. Leveraging divergent business experience, Synergy's highly skilled consultants understand the many gradations of business processes. With this knowledge, Synergy helps clients to perform at the highest levels to create sustainable value for their customers and stakeholders.
For more information, please visit www.synergyholdingsinc.com.
About Birst
Birst™ is the leading provider of on-demand business intelligence solutions. Birst brings the benefits of fact-based decision-making to a much broader audience by making it affordable, fast, and easy to use. Birst is designed to support users of all sizes-from individuals to groups and entire companies, so that everyone can benefit from greater insight into their business.
Learn more at www.birst.com. Learn more about the Birst Partner Program.
For more information, contact:
Kimberly Weber
Atomic PR
sm@atomicpr.com
(415) 402-0230
